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Experience old Southern charm in

America’s Deep South. You’ll feel

it in the cosmopolitan cities, the

jaw-dropping cultural heritage, the

nightlife and the Creole cuisine.

The contrasts between the lively

modern cities, towns reminiscent

of a bygone era, wide-open spaces

and pulsating music scene all add

up to a dream holiday.

Tennessee, Louisiana, Mississippi,

Kentucky & Alabama

MUSIC’S CAPITAL

Tennessee was the birthplace of rock ‘n’ roll and it’s still

the world’s country music capital. Its cities, not least

Memphis in the west and Nashville in the centre, are

a mecca for music lovers. Relax in the fresh air out in

Tennessee’s many National Parks such as the Cherokee

National Forest, the Great Smoky Mountain National

Park and Shiloh National Military Park.

DELTA BLUES

Coming from several American Indian words meaning

‘Fathers of Water’, Mississippi is traversed from its base

to its tip by the legendary Mississippi River. Although

renowned for the wealth of talent it has produced,

such as Elvis Presley, Tennessee Williams and B.B. King,

Mississippians enjoy many music genres, however

there will always be a passion for the Blues which

was born here in the cotton fields of the Mississippi

Delta. Due to its fertile lands, the ‘Magnolia State’ has

a long history of ancestral plantations and many of the

antebellum homes still stand today. With the addition

of the Natchez Trace Parkway; a scenic byway which is

over 8,000 years old, and the abundance of outdoor

recreational opportunities, this state becomes an

incredibly diverse holiday destination.

LET THE GOOD TIMES ROLL

Louisiana is a state of incredible natural beauty with

a rich heritage and warm welcome. New Orleans is

the ever-beating cultural heart, where visitors can’t

help but immerse themselves in the music, vibrancy

and sheer joie de vivre. Away from New Orleans,

head north to Sportsman’s Paradise, an area of lakes,

rolling hills and forests. The Crossroads region is

perhaps the best place to get a feel for the south’s

Afro-American history with grand old plantation

houses dating back to the 1700s.

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THE BLUEGRASS STATE

At over five million, Kentucky has more barrels

of bourbon than people. At almost a quarter of a

million, Kentucky’s horses graze on more than one

million acres of rolling Bluegrass. This is a state

which doesn’t do anything half-heartedly! It is larger

than life, busting with passion and eager to welcome

visitors with the warmth which is customary across

the Deep South. The Bluegrass State is filled with

hand-crafted art, live music venues, scenic outdoor

spaces and a plethora of attractions, from the

historic to the quirky.

SWEET HOME ALABAMA

The mountains and lakes of Alabama’s scenic

north give way to sugar-white beaches along its Gulf

coast in the south. Add to that, diverse cities such

as Birmingham and Montgomery interspersed with

quaint small towns. Alabama is high on most golfers’

lists, not least because of the renowned Robert

Trent Jones Golf Trail.